Why Brand Values are the Cornerstone of Awareness and Equity: Building a Powerful Brand Identity
Building a Powerful Value Based Brand Identity
At the start of the year the team at The Grow Collective sat down and defined our core brand values and after that, everything changed. You see, once we did this exercise we had a clear direction and true north for our business and these values are now what guide all of our actions.
In the crowded marketplace, differentiation is key....