Nextech | Brand Development
CATEGORY: Brand Development
TOOLS: Figma, Indesign
01. The Challenge
Nextech, a cutting-edge technology solutions company in the aerospace sector, encountered a crucial branding dilemma. They required a logo and brand identity that not only reflected their industry and product category but also positioned them as an innovative leader within the aerospace sector. It was imperative that their brand image stood out from competitors while resonating with their target audience.
02. The Solution
We did a comprehensive competitor brand analysis. This helped us identify the distinct space Nextech could occupy in their industry. Drawing inspiration from both within and beyond the aerospace sector, we carefully selected elements to draw parity with while ensuring differentiation.
We meticulously crafted a brand strategy that aligned with Nextech’s vision and goals. This strategy formed the backbone of the visual transformation we aimed to achieve.
03. The Result
The outcome was an evolution of their logo, infusing it with a unique visual language and a carefully curated colour palette. This new brand identity proved to be exceptionally versatile, seamlessly adapting to various mediums and touchpoints.
