Inspire | Brand Development
CATEGORY: Brand Development
TOOLS: Figma, Canva
WEBSITE: inspire.theilha.com
01. The Challenge
Inspire international luxury hotel conference takes place annually in the USA and attracts many of luxury hospitality’s most senior owners, asset managers, operators and investors.
In 2023 the event was being hosted in Miami and the organizers needed to refresh the brand to reflect the vibrant and existing new location while still retaining the core, luxury nature of the event.
02. The Solution
Taking inspiration from many major luxury hotels, we set out to rejuvenate this brand.
It was evident that the event logo needed to be updated so we simplified the graphic component to make it bolder and more versatile. We also used a more universal, stronger font that was less dated.
Next, we breathed life into the brand by giving it a whole new colour palette with more modern colour combinations as well as more colour choices.
03. The Result
A refreshed, more contemporary brand identity that stays true to its luxury roots but is no longer dated and frigid. A logo and colour palette that excites and attracts attendees.
